Flow Hotels · Brand System
FlowSystem
Everything that makes the site look like the site — the logos, the color, the type, the pieces — in one place you can lift from.
01 · The marks
The W monogram and the five logotypes. Click SVG to copy the vector; use the small links to download black, white and with‑W versions.
02 · The palette
Click any swatch to copy its hex. Two families: the Frame holds the page together; the Street is lifted from CDMX photos and lives in objects and light — never in the type or the layout.
The Frame structure · cream, wood, ink, gold
The Street sampled from the city · lives in the photos
03 · Type
One typeface. Google Sans Flex, tracked −3%, everywhere. The hierarchy is all size and weight — Flow heavy, the place-word light. No second font, no wide letter-spacing.
The value is the weight axis: Flow set Bold 700, the place‑word ExtraLight 200, solid, no space. Variable 1–1000.
04 · Grab and use
Finished, on‑brand things you open, edit and send — not pictures of them. Each opens in a new tab.